Colour Correction

“Washed Out Hair Colour
This Summer!”
27th March 2010

My name is Michelle, I’m a Leeds hairdresser and colour expert, recently I’ve noticed more and more women coming to Red X Hair with hair colouring problems they can’t fix themselves…

AND IT’ S JUST
NOT THEIR FAULT

Everyday there’s a new advert for bottled hair dyes, which are simple to use, promising colour results like the model on the packet.

I WISH THIS REALLY WAS THE CASE
(If only for the sanity of my customers)

Permanent & Semi Permanent colours can have a mind of their own when fixing to your hair, final colours can have unexpected results from repeated dying, you’ll be shocked when the colour looks nothing like what you bought. Sorry, unfortunately the reasons are just hidden from you…

• Hair dyes layer on top off each other, and can eventually turn into a dark colour that wont dye any further.
• Not all colours can be combined (Sometimes they just don’t take), when they don’t take, they can be a washout, revealing a faded uneven colour.
• Mixing multiple colours can give you surprising results, Imagine mixing a load of paints into a bucket, now imagine the colour you have (Dark Brown/Black, pops into my mind). Most likely not what you wanted or started out with.
• Putting a light shade on a darker one just doesn’t work, such as going from brunette to mousy brown.

My friend Charlotte once had a colour mishap in 2007. After not sleeping a wink she eventually plucked up the courage to call at 5:35am, she was in terrible panic, and had been avoiding her friends for days trying to hide her mistake. It’s lucky she did call me, her last resort was to bleach her hair and try again!

This is how she made her blunder, and how I restored her colour and reputation.

After getting a classic bob she scrimped on professional colouring, settling for a bottle of supermarket radiant red. She was happy after her first application and carried on with the bathroom ritual. A couple a months later Charlotte wanted a change, she then dyed it brown and loved the result (everything seems OK to here). Now with every wash the brown lightened and the red started to creep back, believe it or not, a “permanent brown” faded. She then applied out of blind panic a darker brown, hoping to save the day.

This quick fix worked, for as long as she didn’t wash her hair. As you may have guessed by now the results were unexpected, the colour faded like the last, to reveal patches of uneven colour.

SHE HAD 2 CHOICES
BLEACH TO BLOND,
OR CALL ME

I’m so happy she rang me.

I first got her into check the damage, and find out what really happened. You may be feel like Charlotte at the moment, don’t worry I’ve a kind ear and years of know how. This is the 5 step plan I used.

THE 5 STEP PLAN TO FIX HER COLOUR

Step 1: Find out what hair colours and treatments she’d applied, to work out what techniques to use to remove the uneven colour.

Step 2: I checked the hairs physical health, because too much dying could have brought her hair to breaking point. Mind you, not everything is perfect in extreme conditions, correction treatment could snap the hair. To be honest there’s rarely anything you can do in this situation and I would have sent Charlotte home.

Step 3: Was to Test if her hair could take any more colour. Sometimes you can go a little to far and theirs no going back.  This is why you should take immediate action and not delay talking to a colour expert.

Step 4: I then gave advice on how we were going to correct her colour (In Graphic Detail) and how long it would take.

Step 5: I explained what treatments should be applied before I colour corrected her hair, ideally your hair should be in good condition before starting.

I will use this 5 step plan with you to come up with a personal plan.

NOW, THIS IS NOT
GOING TO BE PRETTY

And this is why I warned Charlotte not to look in the mirror until I had the colour right. An Effasol was applied to remove the uneven results, sometimes stripping doesn’t remove enough colour and a bleach bath needs adding. In Charlotte’s case the Effasol was enough. This may shock you, her hair turned bright orange (please don’t worry, this is normal). It’s part of the recovery process.

Now we are down to the base colour, it only get better from here, I dyed her hair with a chestnut brown and finished with a conditioning treatment to replenish lost moisture, because hair can dry out after returning colour.

The shade was close to what she had in mind, but only after more colouring sessions would it be perfect.
It might not be a perfect colour today, but after a couple more sessions I’ll get it right.

These are the reasons why you should not delay in getting your hairs colour corrected.

• By ignoring your discoloured hair is a false confidence and trying to fix it yourself is going to make a bad hair day feel like a walk in the park!
• The longer you leave the mismatched colour the more likely it wont correct perfectly.
• Recapture your youth by removing years of colour buildup from bathroom dying, to reveal a strong shiny vibrant colour.
• Colour correction is the only solution to cover red with brown and turn you from brunette to mousy brown, with no uneven colour tones.
• Never hide from your friends and family again, our honest consultation will diagnose only what needs to be done to bring back your colour confidence.
• You can trust colour correction to cover tints and blond streaks, giving you a solid flat colour.

Please don’t worry, all colour mishaps can be fixed with time and patience, importantly you should not delay, because the less time you leave the colour in, the less it will set, and the happier you will be.

Sincerely,

Michelle Martin

p.s. I’m only offering a complimentary milk_shake Hair Emergency (worth £6) while stocks last, and I don’t expect that to last long. So book a 5 step consultation and claim your £20 discount by calling 0113 266 3391.

The Red X Hair Account can only be used in conjunction with the ‘Recover MY Colour Package’ & ‘Longer Luscious Length Package’. This is a one off introductory offer.

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